What I saw working with roofers.
The roofers I worked with did good work. Most had strong reviews and years in business. Many of them had the same problems.
A website domain in someone else’s name. An ad budget that kept going up while the calls went down. A monthly report full of charts that never said which jobs came from where. A homeowner called back Monday who had already signed on Sunday. A competitor with fewer reviews and a faster quote, winning jobs in their own town.
On the numbers I watched, fewer clicks turned into leads, each lead cost more, and fewer leads turned into jobs. The work itself was good. The trouble started before the phone rang, with what homeowners found when they looked these roofers up.
What I do now.
One thing: I help roofers win more of the work they’re already good at. I check you next to the roofers you compete with, and you get a short list of fixes you can start this week.
I’ve always liked working with owners who built their own business. Doing it with roofers is a dream job for me.
I don’t sell ads or websites, and I don’t take money from the tools I mention.
What you can expect from me.
For a few weeks, think of me as one more person on your team. I do the checking. You and your crew do the roofing.
A straight answer on where you stand. Where you’re ahead of the roofers near you, I say so. Where there’s room to improve, I say what to change.
A source for every finding. Each one links to where I found it, with the date. If you show me something I got wrong, I fix it.
Fixes in order. Each one says who does it and how long it takes. None of them needs a contract with me or anyone else.
Respect for your web person. Suggestions for whoever runs your website go in a separate note you can forward, with room for them to suggest a better way.
I check back. At 30, 60 and 90 days. At 90 I rerun the checks so you can see what moved.
Start with the free preview: page one of your Field Report and your first fix, within two business days.
Alan