A field guide for roofing contractors

Roofer Ray and the Five Bucket Problem.

Why good roofers lose jobs online — and the framework that gives the problem a name.

Download the booklet (PDF)

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Free

No paywall. No email gate. No retargeting pixel.

Real

Based on conversations with roofing contractors. Named sources for every claim.

Useful

Twelve pages. One sitting. The framework will stick before you finish your coffee.

The roofer with worse reviews is getting the job. Here’s why that keeps happening.

Download the booklet (PDF)

If any of this lands, the next step is a conversation.

Thirty minutes. No pitch. I’ll ask about what’s actually happening in your business and what marketing has been costing — and I’ll do most of the listening.

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